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Day 10: Stitch ‘N Bitch

By Melissa On October 11, 2011 · 2 Comments

It’s quite simple in theory. All this mindful consumerism business can be explained by the 5-Rs:

Reduce, Reuse, Recycle, Repair, Redistribute.

(There are a few alternative 5-R’s out there but I prefer to use Rachel Botsman’s because she is a Goddess and if I were that way inclined I’d have her babies and then share them peer-to-peer in my own Fortune [...]

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Day 6: Op shop beauty & sadness

By Melissa On October 6, 2011 · 3 Comments

The grey rain, the death of Steve Jobs and personal stuff too grave to blog-flog, have me punching walls today.

It is with this emotional filter that I gazed upon a bassinet of old crotcheted coathangers at the op-shop this morning. En masse, a thing of beauty: textured pastels, lilacs and mauves flecked with canary yellows. Some tightly knitted with an [...]

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Day 2: Favours from the Sistahood

By Melissa On October 4, 2011 · 1 Comment

When you decide to do something unconditionally, for like, no money, good shit just comes right back.

Like when I spoke to my lovely, talented twin sister Laura Jane on the phone the other day and told her of my wish to hold a kids swap event, she immediately got involved designing a [...]

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elsdapapert

Day 1: Courting the ‘meeja’

By Melissa On October 1, 2011 · Leave a Comment

OK, so even though I sound like an 18th Century chimneysweep when quoted, I was still pleased as punch with the news story in the Northern Rivers Echo last week.

As an ex-journalist living in a tight-knit community, I had a great PR advantage. I’ve also read a kazillion verbose and obnoxious press [...]

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Not OKmart

By Melissa On August 4, 2011 · 2 Comments

1000 ‘real mums’ romped through Kmart last month, squawking in disbelief as the chain’s ‘irresistibly low prices’ were revealed. The footage was captured in a 60-second TV commercial which launched last week.  If Kmart’s brief was to highlight the chain’s new unbelievably low prices while imbuing the brand with a tuckshop-mum earthiness and irreverence, the advertising [...]

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    • elsdapapert

      Day 1: Courting the ‘meeja’

    • Day 10: Stitch ‘N Bitch

      Day 10: Stitch ‘N Bitch

    • Day 6: Op shop beauty & sadness

      Day 6: Op shop beauty & sadness

    • Not OKmart

      Not OKmart

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